Best 10 Korean Clothing Brands in India

The worldwide boom in Korean Clothing Brands in India culture—informally referred to as the “K-wave” or Hallyu—has revolutionized more than entertainment alone; it has also transformed fashion across the globe. India, home to a thriving youth population and increasing demand for global fashion, has welcomed Korean Clothing Brands in India with unprecedented fervor. Famous for their combination of minimalist styles, cutting-edge designs, and perfect quality, Korean fashion brands present a new choice to traditional Indian and Western clothing.

From street fashion that’s cool and relaxed and draws its cues from K-pop idols to high-end, ageless styles preferred by style experts, Korean Clothing Brands in India have etched out a unique niche for themselves in the Indian market. This upsurge is not only driven by the popularity of Korean dramas and music but also by the growing availability of these brands through internet portals and new retail spaces.

In this exhaustive article, we examine the best 10 Korean Clothing Brands in India. We find out their history, ownership, entry timeframes, store presence, pricing tactics, and how they stand apart from global and domestic competitors. Coupled with customer feedback and expert commentary, this guide will assist you through the exciting universe of Korean apparel and find the ideal brand to upgrade your wardrobe.

Table of Contents

Hazzys

When They Started: Hazzys was launched in 2000 by LF Corp., a top fashion company in South Korea.
Ownership: Owned by LF Corp., one of the largest fashion companies in Korea.
Entry into India: Hazzys is scheduled to open its first solo store in India during the second half of 2025, followed by nine more stores in the next three years.
Number of Stores: Internationally, Hazzys has about 530 stores in China. In India, the brand is just beginning, with its flagship store.
Average Costing: Hazzys is a premium brand. In China and Korea, shirts are priced between ₹4,000–₹7,000, jackets between ₹10,000–₹25,000. The same prices are anticipated in India.
Famous For: Premium casual and semi-formal clothing, particularly polos, shirts, and outerwear with a British-inspired look.
Customer Reviews: Internationally, Hazzys is acclaimed for its fine fabrics, classic designs, and care in finish. Indian shoppers are looking forward to its launch, anticipating a mix of luxury and daily wear.
Comparison: In relation to Indian brands such as Allen Solly or Van Heusen, Hazzys provides a more global, fashion-oriented appearance with a premium price tag.

YesStyle

When They Started: Launched in 2006 by Joshua K. Lau as an internet store for clothing manufactured in Asia.
Ownership: Privately owned by founder Joshua K. Lau.
Entry into India: YesStyle ships internationally and enjoys a significant customer base in India through its website and e-commerce channels.
Number of Stores: No stores in India; exclusively online only.
Average Costing: T-shirts begin around ₹500, jeans from ₹1,000, and accessories are just as reasonable.
Famous For: Extremely large variety of cool, K-pop-inspired streetwear, casuals, and accessories. Reputed for constantly updating styles to catch up with international trends.
Customer Reviews: Indian consumers like the variety, affordability, and authenticity of Korean fashion trends. Delivery times can be an issue owing to overseas shipping.
Comparison: YesStyle’s variety and price range is comparable to online stores such as Myntra and Ajio, but with a more defined orientation towards Korean and Asian fashion.

Chuu

When They Started: Established in 2012 by Gu Gil-lee in South Korea.
Ownership: Privately held.
Entering India: Chuu is sold via online stores such as Kooding and YesStyle, and also directly shipped to Indian consumers.
Number of Stores: None, but distributed globally online.
Average Costing: Prices mostly between ₹500-₹2,000, with frequent discounting.
Famous For: Playful, youngish fashion, particularly their “-5kg Jeans” and hipper tops.
Customer Reviews: Chuu is lauded for flattery fit and adorable fashion. Some report sizes can be fiddly on Indian physiology.
Competition: Similar to Forever 21 and H&M, but with a uniquely Korean flair.

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Aahwan

When They Started: Established in 2018.
Ownership: Indian-owned but with a strong Korean fashion influence.
Entry into India: Began as an Indian company introducing Korean styles to the domestic market.
Number of Stores: Exists online through its own website and large e-commerce platforms.
Average Costing: Tops and baggy pants generally cost between ₹700–₹1,500.
Famous For: High-waist baggy pants and comfortable tops with an ageless Korean flair.
Customer Reviews: Recommended for comfort, affordability, and trendy designs.
Comparison: Goes up against Indian fast fashion brands, albeit with a more distinct K-fashion influence.

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Milkyway

When They Started: Founded in 2009.
Ownership: Based in West Bengal, India, but with a passion for Korean-inspired apparel.
Entry into India: Indian brand with Korean design sense.
Number of Stores: Found online and through multiple offline and online dealers.
Average Costing: ₹500–₹5,000 depending on the item.
Famous For: Simple, modern styles, and relaxed fits.
Customer Reviews: Complimented on quality and comfort, but some ask for greater variety.
Comparison: Akin to FabAlley or Only, but with a simple Korean touch.

Kooding

When They Started: Started in 2013.
Ownership: Privately owned, acts as an online store for Korean brands.
Entry into India: Sends products directly to India, carrying a handpicked range of Korean labels.
Number of Stores: No physical stores; online operations.
Average Costing: Ranges by brand, but typically ₹1,000–₹4,000 for most clothing.
Famous For: Wide range of Korean brands, such as Stylenanda and Chuu.
Customer Reviews: Admired for variety and genuineness. Shipping fees and duration are issues for some.
Comparison: Works like a Korean version of Amazon Fashion or Myntra but with sole focus on K-fashion.

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Stylenanda

When They Began: Established in 2004.
Ownership: Acquired by L’Oréal in 2018.
India Entry: Accessible through online stores such as YesStyle and Kooding.
Number of Stores: No Indian stores, but available online.
Average Pricing: Mid- to high-end, with dresses and outerwear ranging from ₹2,000–₹8,000.
Renowned For: Fashion-forward, edgy streetwear and makeup collaborations.
Customer Reviews: Loved by enthusiasts of bold, fashion-forward styles. Some consider prices to be on the higher side.
Comparison: Similar to Zara and Mango, but more experimental and youth-oriented.

Baesic World

When They Began: Established in 2017.
Ownership: Indian-owned, based on Korean basics.
Entry into India: Indian brand with an emphasis on Korean-inspired basics for young people.
Number of Stores: Functions online.
Average Costing: ₹500–₹2,000 for most products.
Famous For: Inexpensive, fashionable basics and influencer collaborations.
Customer Reviews: Popular among young Indians due to style and price.
Comparison: Competes with Bewakoof and The Souled Store, but with a Korean look.

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The rise of Korean Clothing Brands in India is not merely a passing phenomenon—it’s a fashion revolution fueled by cultural interaction, international media, and the changing sensibilities of Indian shoppers. These Korean Clothing Brands in India have been able to fill the gap between Seoul’s street chic and India’s lively, heterogeneous fashion world with everything from top-classics to playful, experimentative styles.

What makes Korean Clothing Brands in India stand out is their close attention to detail, creative cuts, and capability to combine comfort with innovative design. Whether it’s the understated sophistication of Hazzys, the graphic statements of Stylenanda, or the mass-market affordability of Baesic World and YesStyle, there’s something for every fashion seeker. The emergence of web-based platforms and curated marketplaces such as Kooding and Korikart has further leveled the playing field, enabling Indian consumers to keep pace with global trends at the click of a button.

Feedback from customers everywhere indicates a rising respect for quality, fit, and the special look that only Korean Clothing Brands in India can provide. Although it is true that issues such as sizing and shipping are still present, the general reaction is extremely positive, with Indian buyers embracing Korean Clothing Brands in India as their new favorite for new, young, and practical fashion.

With ever more Korean Clothing Brands in India, both online and offline, K-fashion fans are in for a rosy future. The willingness of the Korean Clothing Brands in India market to open up to outside influences, merged with the innovativeness of Korean designers, holds out promise of a sartorial future of style-making innovation. For content creators, retailers, and fashion-conscious shoppers alike, the tale of Korean Clothing Brands in India is yet to be told—and it’s one to follow, wear, and write.